Vistra Group was the exclusive sponsor of the "Ana by Karma" book launch event held in Shanghai on 22 April 2015. Quin Thong, the founder of "Ana by Karma", introduced her newly published book "Weaving Rainbows in the Himalayas - The Art of Bhutanese Scarf Tying" and the 26 scarf-tying styles to over 60 guests.
"Ana by Karma" is a social enterprise aimed at empowering illiterate underprivileged Bhutanese women weavers to produce and sell handmade scarves to generate income and preserve the heritage of weaving. Bhutan is known for its Gross National Happiness Index, and the scarves provide a "piece of this happiness". The "Ana by Karma" brand was launched in September 2014, and today, this project supports over 60 local Bhutanese weavers.
The book launch took place on a sunny afternoon at a unique and tranquil café in the heart of Shanghai commercial district. Vistra Group CEO, Martin Crawford opened the event with welcome remarks, followed by a sharing from Quin Thong.