China's Pledge To Protect Olympic IP Rights
Mondaq Business Briefing › Hong Kong Law Articles in English (2003)
Linked as:
Extract
China's Pledge To Protect Olympic IP Rights
Summary
China will be an enthusiastic host for the 2008 Olympic Games, but will it adequately protect the intellectual property rights associated with the event? Kenny Wong examines the IP-protection aspects of China's Olympic preparations.Success of the Sydney Olympic GamesBy nearly any measure, the Sydney 2000 Olympic Games were by far the most successful Olympic Games in history. Before the 2002 World Cup, the 2000 Olympic Games were the most watched sports event in history, with more than 3.7 billion viewers across 220 countries tuning in to watch the more than 3,500 hours of coverage produced by the host broadcaster over the 17 days of Olympic competition. The honourable spirit and philosophy of the Olympic Games no doubt played a role in the enormous success, but the main fa...See the full content of this document
Sponsored links
